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Branding & Digital Marketing

Description

It’s been little over a century since Armstrong Tire first began its operation in a tiny loft in New Jersey. Since then, there have been considerable changes in the automobile and rubber industries, and, as the landscape has evolved, so has Armstrong. Nearly on the brink of extenction, Armstrong hired us to help awaken this iconic brand to it’s once prominent position as an internationally recognized brand. Considering the task at hand, we started with a new website design, complimented this with new collateral materials and further extended the branding efforts by creating magazine and online ads as well as sales support materials. In addiiton, we conducted a comprehensive photoshoot to create and build a new library of images. This is just the beginning. Armstrong is once again prepared to takes it’s proper place in the worldwide marketplace.

Project Details