Brewing a new brand.
Initially provided only with a name, the international group of spirit producers reached out to us to conduct market research, identify key sales segments and market opportunities, develop a profile for the brand, design the entire brand identity including: bottle design, labels, bottle packaging and case design.
Part of the process of developing a brand is our first phase, Brand Storming and Research. During this phase we discovered very interesting facts about rum and the category in general as well as specifics to markets.
Our research also found that image and packaging are crucial to the premiumization of rum, in order to communicate the quality of that rum to consumers. The Gran Latino consumer has been exposed to an abundance of design, and belongs to a new generation of rum drinkers that is design conscious. He/she is making purchasing decisions based on packaging designs, regardless if it is with this intention.
With this in mind, we set out strategized the brand positioning and design all branding elements around this opportunity. We designed the entire brand using dark tones, gold foil, elaborate artwork & typography and decorative design elements to emphasize the age and quality of the rum.
If you’d like to see more visit: http://www.pumpedinc.com/gran-latino-brand-development.html. The rum is currently available in South America but if you stop by we may let you sample it.
Take Me Back to the White Wall