Archive for the ‘Design’ Category

Get out or burn out!

Thursday, August 12th, 2010
Burning out

Get out or burn out!

We’re nearing the end of summer and it’s high time we address something that’s been on the minds of many or for that matter, many are unaware that it’s even on their minds. I’m talking about burn out.

Any creative professional worth a dime will always give their all. Our thoughts, our ideas, our passion, our soul, all go towards the big idea and making that idea a reality. Sometimes it’s for a client, sometimes for a good cause, or sometimes just a project of self-expression, but the result is always the same. Now, I won’t say it’s like child birth ( I’ve been there to see this and it will never compare, just ask my wife! ) but it is s a great laborious effort. The process is always tainted with obstacles, politics, and restrictions but we fight through it and make it happen. When it finally does, we have but a few days, maybe weeks or hopefully a few months to relish the fruits of our labor and then we do it all over.

Why do we do it?!  Over the years my answers have varied and depend on what stage of my life I was in when asked. At the core of every response, the answer always leads me back to the same conclusion…it’s the way we’re wired. It’s the notion that a powerful idea can make a positive difference in someone’s life. It’s the ability to see the world through a different lens and reveal that in a way no one has ever seen. But of course, none of this is without it’s price.

According to a recent article from Canadian Business, “Burnout is a distinct condition that may result from exhaustion but can also be brought on by boredom or disillusionment. The effects can range from apathy and absenteeism to major health problems or depression. The quality of people’s work drops, and they procrastinate or miss deadlines. They dread coming into the office and take longer breaks. Whether they’re juggling too many responsibilities or facing monotonous, unrewarding tasks, the main early symptom is physical, mental and emotional fatigue, says Mark Gorkin, the self-styled “Stress Doc” who consults and writes about burnout and depression. That’s usually followed by shame and self-doubt. One small tell-tale warning sign? Frequent sighing.”

The article goes on to site statistics and some helpful techniques. Read more about it here.

So here’s a call to all you creative people out there giving it your all. Take a break, step away and relax. Take the time to evaluate where you are in life, what you want form it and what your priorities are. I know it sounds cliche, but it’s only work. If you really want out, there are hundreds of other ways to try and make money and ways to express your creativity. Sometimes they don’t coincide and sometimes they do.

Remember, sometimes we have to look backward to go forward.

Welcome to advertising, now get lost!

Friday, February 5th, 2010
Welcome To Advertising! Now, Get Lost.

Welcome To Advertising! Now, Get Lost.

This is a wonderful illustration of the craziness that goes on in the advertising world. Although the author didn’t have an extensive amount of experience in the field when he wrote the book I think he got a pretty good feel for the industry nuances. It carries a fantastic tone executed masterfully through the illustrations. I won’t say much more but do invite you to read it.

In line with the book, I’ll tell you how I got into advertising: An architecture teacher told us the first day of class “You have to really love this field, really, really love this field and be prepared to put up with all the crap. Be ready to be overworked and underpaid for many years. If you truly feel you can’t, leave the classroom now”.

2010, please hold.

Thursday, December 31st, 2009
2010

2010

It’s that time of the year, the dreaded New Year resolutions. First things first, let’s get the cynicism out of the way. Your intentions are admirable but as the year marches on, enthusiasm weans. We’re not here to preach about what you should and shouldn’t be doing or how much to lose what from where but rather, we’re offering you a blueprint. That’s right, a solid outline on how to set and follow through on all of those resolutions you plan on setting.

Over the years we’ve noticed that people and companies have one thing in common, they’re both brands. Some are strong, some weak and some just out there but eventually they or we all have something to say. As with all things left unattended over time, we tend to settle and never really evaluate ourselves unless something drastic happens. As so it is with our brands. Most businesses and people start out with a strong mission and vision and eventually settle into a brand image they’ve either given into or have adapted to.

Here at Pumped, we feel that a strong brand is a catalyst not only for change but also for continued development. So before you set those resolutions, you need to do an audit. Figure out where you’ve been, what you’ve done and where you’re going. We’re hopeful that after completing our Brand Audit, you’ll be ready to summarize this into your Brand Brief. And as we mentioned before, there’s no difference between you or your company as a brand.

Now, let’s get to resolving.

Click Here for Brand Audit Template (PDF): brandaudit

Click Here for Brand Brief Template (PDF) : brandbrief_ind-comp


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