Yes, times are tough but not impossible. This economic downturn was one of those necessary evils. It’s afforded us all the opportunity to be honest with ourselves and really think about the last time we evaluated our lives, careers, interests, motivations, desires, and priorities. This not only applies to personal introspective thinking, as many businesses have also taken the opportunity to rethink their positions. Whether by choice or by force, businesses have had to take a hard look back to now jump forward.
The smart companies are now asking themselves, “When the smoke clears will I be left standing and how can I be sure?” The smart companies are now strategizing to position themselves over their competition when the time is right. These companies plan, analyze and invest wisely. They don’t cut back on their marketing initiatives but rather conservatively re-evaluate how they’re investing their money and efforts. Along with this, they’re taking the time to rethink their markets and businesses without the distraction of added competition and rush to fulfill orders.
This became more apparent during my recent photo shoot for Dornier Seaplanes. Those familiar with Florida know that driving through the state is flat out boring. There are no rolling hills or colored flowers, just green pastures and pine trees and at 4 in the morning it’s even more mundane. The location couldn’t come fast enough (literally open road with maximum exposure to being pulled over for speeding).
After about 3 hours of driving, we finally reached the hangar. We boarded a Maule seaplane that would fly us to our location to then photograph the Dornier seaplane. Once we were up in the air I noticed something, this apparently flat landscape didn’t look so flat from above. There were winding rivers, estuaries, boats cruising down intercostals, and open waters. The more exciting part of the trip was arriving at the location only accessible by sea craft.
And so it is with many people and businesses that always travel down the same road, they’re bound to always see the same things with the same results…flat out boring.
Click here to see some footage of the plane ride.
Tags: Advertising, advertising miami, Dornier, Dornier Seaplane, marketing, Maule Seaplane, photo shoot, Pumped, Pumped Inc
