Pumped Inc's Official Blog on Brand, Design, Advertising and life.

If there’s one thing I love is taking what someone considers mundane and breathing new life into it. Take for instance Sylvain Allard ( Teacher at the School of Design | UQAM ) who has asked his students to turn the everyday tissue box and concept out executions of playfulness and memorable images that turn this simplistic object into almost a  collectible. Granted , some of these walk a fine line of almost being controversial but for the most part they get you talking and reel you into thinking about other possibilities.

Thanks Sylvain and class for thinking inside the box and sparking up a change of direction.

Tags: Advertising, brand development, branding, concepts, Design, ideas, Industrial design, integrated marketing, product design

This entry was posted on Thursday, February 4th, 2010 at 3:24 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.