Posts Tagged ‘Advertising’

Get out or burn out!

Thursday, August 12th, 2010
Burning out

Get out or burn out!

We’re nearing the end of summer and it’s high time we address something that’s been on the minds of many or for that matter, many are unaware that it’s even on their minds. I’m talking about burn out.

Any creative professional worth a dime will always give their all. Our thoughts, our ideas, our passion, our soul, all go towards the big idea and making that idea a reality. Sometimes it’s for a client, sometimes for a good cause, or sometimes just a project of self-expression, but the result is always the same. Now, I won’t say it’s like child birth ( I’ve been there to see this and it will never compare, just ask my wife! ) but it is s a great laborious effort. The process is always tainted with obstacles, politics, and restrictions but we fight through it and make it happen. When it finally does, we have but a few days, maybe weeks or hopefully a few months to relish the fruits of our labor and then we do it all over.

Why do we do it?!  Over the years my answers have varied and depend on what stage of my life I was in when asked. At the core of every response, the answer always leads me back to the same conclusion…it’s the way we’re wired. It’s the notion that a powerful idea can make a positive difference in someone’s life. It’s the ability to see the world through a different lens and reveal that in a way no one has ever seen. But of course, none of this is without it’s price.

According to a recent article from Canadian Business, “Burnout is a distinct condition that may result from exhaustion but can also be brought on by boredom or disillusionment. The effects can range from apathy and absenteeism to major health problems or depression. The quality of people’s work drops, and they procrastinate or miss deadlines. They dread coming into the office and take longer breaks. Whether they’re juggling too many responsibilities or facing monotonous, unrewarding tasks, the main early symptom is physical, mental and emotional fatigue, says Mark Gorkin, the self-styled “Stress Doc” who consults and writes about burnout and depression. That’s usually followed by shame and self-doubt. One small tell-tale warning sign? Frequent sighing.”

The article goes on to site statistics and some helpful techniques. Read more about it here.

So here’s a call to all you creative people out there giving it your all. Take a break, step away and relax. Take the time to evaluate where you are in life, what you want form it and what your priorities are. I know it sounds cliche, but it’s only work. If you really want out, there are hundreds of other ways to try and make money and ways to express your creativity. Sometimes they don’t coincide and sometimes they do.

Remember, sometimes we have to look backward to go forward.

Welcome to advertising, now get lost!

Friday, February 5th, 2010
Welcome To Advertising! Now, Get Lost.

Welcome To Advertising! Now, Get Lost.

This is a wonderful illustration of the craziness that goes on in the advertising world. Although the author didn’t have an extensive amount of experience in the field when he wrote the book I think he got a pretty good feel for the industry nuances. It carries a fantastic tone executed masterfully through the illustrations. I won’t say much more but do invite you to read it.

In line with the book, I’ll tell you how I got into advertising: An architecture teacher told us the first day of class “You have to really love this field, really, really love this field and be prepared to put up with all the crap. Be ready to be overworked and underpaid for many years. If you truly feel you can’t, leave the classroom now”.

Nothing boring about simple design.

Thursday, February 4th, 2010

If there’s one thing I love is taking what someone considers mundane and breathing new life into it. Take for instance Sylvain Allard ( Teacher at the School of Design | UQAM ) who has asked his students to turn the everyday tissue box and concept out executions of playfulness and memorable images that turn this simplistic object into almost a  collectible. Granted , some of these walk a fine line of almost being controversial but for the most part they get you talking and reel you into thinking about other possibilities.

Thanks Sylvain and class for thinking inside the box and sparking up a change of direction.

The road less traveled.

Friday, July 17th, 2009

Pumped-Maule SeaplaneYes, times are tough but not impossible. This economic downturn was one of those necessary evils. It’s afforded us all the opportunity to be honest with ourselves and really think about the last time we evaluated our lives, careers, interests, motivations, desires, and priorities. This not only applies to personal introspective thinking, as many businesses have also taken the opportunity to rethink their positions. Whether by choice or by force, businesses have had to take a hard look back to now jump forward.

The smart companies are now asking themselves, “When the smoke clears will I be left standing and how can I be sure?” The smart companies are now strategizing to position themselves over their competition when the time is right. These companies plan, analyze and invest wisely. They don’t cut back on their marketing initiatives but rather conservatively re-evaluate how they’re investing their money and efforts. Along with this, they’re taking the time to rethink their markets and businesses without the distraction of added competition and rush to fulfill orders.

This became more apparent during my recent photo shoot for Dornier Seaplanes. Those familiar with Florida know that driving through the state is flat out boring. There are no rolling hills or colored flowers, just green pastures and pine trees and at 4 in the morning it’s even more mundane. The location couldn’t come fast enough (literally open road with maximum exposure to being pulled over for speeding).

After about 3 hours of driving, we finally reached the hangar. We boarded a Maule seaplane that would fly us to our location to then photograph the Dornier seaplane. Once we were up in the air I noticed something, this apparently flat landscape didn’t look so flat from above. There were winding rivers, estuaries, boats cruising down intercostals, and open waters. The more exciting part of the trip was arriving at the location only accessible by sea craft.

And so it is with many people and businesses that always travel down the same road, they’re bound to always see the same things with the same results…flat out boring.

Click here to see some footage of the plane ride.


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