Posts Tagged ‘integrated marketing’

Welcome to advertising, now get lost!

Friday, February 5th, 2010
Welcome To Advertising! Now, Get Lost.

Welcome To Advertising! Now, Get Lost.

This is a wonderful illustration of the craziness that goes on in the advertising world. Although the author didn’t have an extensive amount of experience in the field when he wrote the book I think he got a pretty good feel for the industry nuances. It carries a fantastic tone executed masterfully through the illustrations. I won’t say much more but do invite you to read it.

In line with the book, I’ll tell you how I got into advertising: An architecture teacher told us the first day of class “You have to really love this field, really, really love this field and be prepared to put up with all the crap. Be ready to be overworked and underpaid for many years. If you truly feel you can’t, leave the classroom now”.

Nothing boring about simple design.

Thursday, February 4th, 2010

If there’s one thing I love is taking what someone considers mundane and breathing new life into it. Take for instance Sylvain Allard ( Teacher at the School of Design | UQAM ) who has asked his students to turn the everyday tissue box and concept out executions of playfulness and memorable images that turn this simplistic object into almost a  collectible. Granted , some of these walk a fine line of almost being controversial but for the most part they get you talking and reel you into thinking about other possibilities.

Thanks Sylvain and class for thinking inside the box and sparking up a change of direction.


PUMPED® : || : All Rights Reserved Copyright © 2009