2010
It’s that time of the year, the dreaded New Year resolutions. First things first, let’s get the cynicism out of the way. Your intentions are admirable but as the year marches on, enthusiasm weans. We’re not here to preach about what you should and shouldn’t be doing or how much to lose what from where but rather, we’re offering you a blueprint. That’s right, a solid outline on how to set and follow through on all of those resolutions you plan on setting.
Over the years we’ve noticed that people and companies have one thing in common, they’re both brands. Some are strong, some weak and some just out there but eventually they or we all have something to say. As with all things left unattended over time, we tend to settle and never really evaluate ourselves unless something drastic happens. As so it is with our brands. Most businesses and people start out with a strong mission and vision and eventually settle into a brand image they’ve either given into or have adapted to.
Here at Pumped, we feel that a strong brand is a catalyst not only for change but also for continued development. So before you set those resolutions, you need to do an audit. Figure out where you’ve been, what you’ve done and where you’re going. We’re hopeful that after completing our Brand Audit, you’ll be ready to summarize this into your Brand Brief. And as we mentioned before, there’s no difference between you or your company as a brand.
Now, let’s get to resolving.
Click Here for Brand Audit Template (PDF): brandaudit
Click Here for Brand Brief Template (PDF) : brandbrief_ind-comp
