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Branding

4 Reasons to Outsource Your Small Business Branding

Outsourcing your business branding can save you time and money in the long-run. This is a short and to the point article written for the busy small business, entrepreneur and start-up that are out changing the world. 1. Preconceived ideas. Many small businesses start because they saw a...

Branding a chemical company designing cool infographics.

Plasticizers are additives that increase the plasticity or viscosity of a material. Over the last 60 years more than 30,000 different substances have been evaluated for their plasticizing properties. Plasticzers are used by an assortment of industries for varying applications. Miami Chemical is a key...

Brewing a new brand.

nitially provided only with a name, the international group of spirit producers reached out to us to conduct market research, identify key sales segments and market opportunities, develop a profile for the brand, design the entire brand identity including: bottle design, labels, bottle packaging and...

3 Key Steps to Identify a Profitable Target Market.

Identifying your target market goes beyond simple demographic and geographic data. To truly identify your target market means understanding the motivations behind their purchasing behaviors. It means speaking with them rather than to them in their language. It’s about building a relationship. In order to...