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7 Key Ways A Small Business Can Dominate Social Media

I’ve worked with many small business owners over the years and witnessed the transformation in how these businesses market and sell their products and services. One of the most quickly evolving technologies available to small businesses is social media. As a small business owner you're...

3 Key Steps to Identify a Profitable Target Market.

Identifying your target market goes beyond simple demographic and geographic data. To truly identify your target market means understanding the motivations behind their purchasing behaviors. It means speaking with them rather than to them in their language. It’s about building a relationship. In order to...