Gas & Gears Garage started out as a simple way for Los to help others. The instructional video channel on YouTube now boasts over 74,000 views. In the process of educating others, he's gained followers, sponsors and grown the "how to" libraries. Now it was time to formalize this hobby. After one of our legendary Brand Storming sessions, we concluded it was time to formalize this hobby and implement a throwback to the old days of automative hand lettering signs. Shortly after, Los commissioned and teamed up with modern day artisan Martin Schmetzer. The results, well, see for yourself.
- CLIENT: Gas & Gears Garage
- TASK: Brand Development, Brand Consulting