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Branding a chemical company designing cool infographics.

Branding a chemical company designing cool infographics.

Plasticizers are additives that increase the plasticity or viscosity of a material. Over the last 60 years more than 30,000 different substances have been evaluated for their plasticizing properties. Plasticzers are used by an assortment of industries for varying applications. Miami Chemical is a key provider of plasticizers for the industry and as experts in the industry, they wanted to giveaway a helpful resource for their customers.

For this project, our client Miami Chemical challenged us to create and informative and engaging product guide poster that would combine and cross reference multiple data sets. These overlapping data sets included: market applications, type of plasticizers, industry use and application, chemical composition and description, category assignment, manufacturers, and CAS# / reference number.

Sample Sata Set

After digesting all of the data and information, we designed and produced this highly technical but cleanly designed and engaging infographic poster. The poster was distributed to industry professionals as a reference guide for purchasing and was well received. The posters became highly requested and reprints immediately necessary.

Not only was this poster informative and helpful, it also helped to strength the Miami Chemical brand as industry experts and a professional resource for all chemical needs.