One of the most effective, low-cost and growing ways to drive traffic and build awareness for your business is through content marketing. Content marketing is the process of creating and distributing highly relevant content to attract, acquire, and engage your target audience. Content Marketing is a...
I’ve worked with many small business owners over the years and witnessed the transformation in how these businesses market and sell their products and services. One of the most quickly evolving technologies available to small businesses is social media. As a small business owner you're...
Identifying your target market goes beyond simple demographic and geographic data. To truly identify your target market means understanding the motivations behind their purchasing behaviors. It means speaking with them rather than to them in their language. It’s about building a relationship. In order to...