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The Chairman - Luxury Mobile Phone


When Ulysse Nardin Cells embarked on developing the world’s first luxury hybrid smart phone they contracted us to help introduce the “Chairman” to the world. The challenge was to develop a complete brand identity and strategy to include a fully customized sales kit with new photography and copy (in four different languages), a multi-media advertising campaign for international publications, a website, sales collateral, multiple sales videos and printed sales materials. In addition, we developed and managed all of their social media communications and coordinated branding standards for distributors across multiple languages.

Project Details

  • CLIENT: Ulysse Nardin Cells
  • TASK: Brand Development & Digital Marketing