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Brand Development & Identity Design


All Atlantic Benefits is a premier employee benefits agency providing insurances brokerage services to businesses from coast to coast. With a combined experience of 75+ years, their Consultants specialize in analyzing, designing, and implementing employee benefits packages. However, before they opened their doors, they wanted to create a brand aligned with their extensive history and professional services. After a brief brand storming session, we understood their needs and that of their customers. Afterward, we set off and designed a brand identity and system that was clean, professional, and a strategy for an effective launch.

Project Details

  • CLIENT: All Atlantic Benefits
  • TASK: Brand Development