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Brand Development & Identity Design


Gratiaz, an incentive program by Zafco developed for their top tier performers, needed a brand identity and membership kit representative of these top producers. Always welcoming a challenge, we designed the complete brand identity for Gratiaz along with a fully customized member box complete with a laser engraved anodized aluminum card, including a personalized member number. In addition, we designed and produced a printed brochure outlining the program. The box kit design included an embossed silver metallic foil along with a spot uv of their tire pattern on the spine of the box. The boxes were produced in limited numbers and were well received by the members. So much so that we tasked to design additional member boxes for their other brands.

Project Details

  • CLIENT: Zafco: Gratiaz
  • TASK: Brand Development