Facebook Ads Management Services
Over the years Facebook has evolved from a casual place of conversation to a behemoth of both personal and business communications. Today, Facebook offers advertisers a great complement to any search (paid and organic) marketing campaign. With 1.5 billion users and growing, Facebook has become the premier social media network.
Facebook | Ads Management Services
The value of Facebook as an advertising platform to reach your ideal target customer is its ever developing and improving targeting capabilities, cost per conversion, new lead generation and ad placement algorithms.Considering this, businesses can target Facebook users in two ways:
- Similar to the Google Adwords system, Facebook advertisers can use the traditional pay-per-click (PPC) method. You can bid to have your ad seen in users’ News Feeds, and other selective areas. Those clicks will go to your own landing pages, or other specific actions allowing you to track leads and conversions from Facebook.
- The second option allows you to advertise directly in the News Feeds of relevant users, urging them to Like and visit your Facebook Page. These ads help spread your social reach, making more people aware of your brand and current promotions. This is a brand awareness approach an usually used as a foundational digital brand building strategy for companies or brands just starting out.
In addition to the Facebook ecosystem, Instagram is now part of the family of opportunities available to advertisers.