When I started in advertising the only way to get your message out was through mass market media. This usually included print, radio or TV and maybe some direct mail. On top of this it was very expensive and limited to a few. Another issue...
Search engine’s algorithms continue to evolve. Search engines have evolved to the current point of focusing on solving a searcher's dilemma or goal. What this means is that the content that displayed to them on a search is relevant to what they want to accomplish....
One of the most effective, low-cost and growing ways to drive traffic and build awareness for your business is through content marketing. Content marketing is the process of creating and distributing highly relevant content to attract, acquire, and engage your target audience. Content Marketing is a...
I’ve worked with many small business owners over the years and witnessed the transformation in how these businesses market and sell their products and services. One of the most quickly evolving technologies available to small businesses is social media. As a small business owner you're...
Outsourcing your business branding can save you time and money in the long-run. This is a short and to the point article written for the busy small business, entrepreneur and start-up that are out changing the world. 1. Preconceived ideas. Many small businesses start because they saw a...
Plasticizers are additives that increase the plasticity or viscosity of a material. Over the last 60 years more than 30,000 different substances have been evaluated for their plasticizing properties. Plasticzers are used by an assortment of industries for varying applications. Miami Chemical is a key...
nitially provided only with a name, the international group of spirit producers reached out to us to conduct market research, identify key sales segments and market opportunities, develop a profile for the brand, design the entire brand identity including: bottle design, labels, bottle packaging and...
Identifying your target market goes beyond simple demographic and geographic data. To truly identify your target market means understanding the motivations behind their purchasing behaviors. It means speaking with them rather than to them in their language. It’s about building a relationship. In order to...