The Equine Practice
Geoff Tucker and The Equine Practice wholeheartedly believe in employing time-proven traditional dentistry techniques for the best equine care. His “Tucker Technique” is rooted in genuine concern for the horse’s health and comfort. When Tucker came to us, he was in the beginning stages of creating a dentistry school along with books and materials on his expert subject.
Unfortunately, the existing branding lacked a solid foundation and did not effectively convey his unique selling points. After our initial Brand Storming session, we reviewed all of the material, researched the industry and redesigned the entire branding effort to effectively convey and market his practice’s passion, professionalism and craft. This all culminated in us anchoring the brand by creating original, handdrawn artwork perfectly paired with an appropriate font and iconography that best represented his practice.