The owners of Síol came to us with a familiar challenge. Create a new brand from scratch, including a new name. They had a long-standing history in the jewelry industry and were now looking to start their own retail brand. In order to compete in this highly competitive market, we had to create a solid brand strategy to include a new name ( meaning to seed / a new start), entire visual identity, collateral, packaging and digital marketing. Armed with a brand strategy and identity, they’re now successfully carving out a piece of the retail fashion jewelry market.