The Million Penny Project

Description

The Million Penny Project™ was a fundraising social cause initiative effort that grew from the idea that a community and local businesses could collectively donate their financial and professional resources for a cause. As part of our comprehensive branding approach, we created the strategy, designed the identity and collateral materials and created an online and offline campaign including a website.

The goal was to raise one million pennies ($10,000) for every participating charity demonstrating the ability to provide relief. Successful, the campaign went on to be requested by dozens of other charities for use in their local communities.