Thindown™ is the world’s first 100% down fabric. This revolutionary product provides the warmth, comfort and breathability of traditional down garments in a more form-fitting and fashionable design. For this project we partnered with lead agency Ari & Friends and were handed the responsibility of designing and developing the Thindown website along with all of their identity materials, collateral and social media profiles. This also included collateral material design such as the sample package design and production.
Much like the fabric itself, we designed the site and materials to be clean, modern, and attractive. In addition, we developed the site in both Italian and English along with a custom CMS.