Ambitious and bright, Aaron, founder of Artifact, came to us with the challenge of designing and developing the brand for a global interactive web encyclopedia of art. This site is a digital community and world where art can be shared, explored, dissected and connected. We drew inspiration for designing the Artifact brand from not only the art on the website but also his mission to reinvent the art world as it stands.
This translated into the development of a complete brand identity incising logotype design, icon/avatar design, identity design, collateral designs in the form of a welcome kit and digital branding elements including a comprehensive brand manual. If you’re an art lover, collector and or simply enjoy viewing art from around the world, pay them at visit at the link below.